The aid industry has just been Biebered. Invisible Children’s hundreds of thousands of donor / activist – they were invisible to us. Kids. That’s the target and that’s the message. If you think the aid world depends on gray haired HNWIs (High Net Worth Individuals, aka rich folk), wait and see what IC does with its pubescent legions.
My advice to the aid industry? First, get over it. Then, get on the boat. Invisible Children has more than an audience, more than loyal donors. They’ve built a repository of faithusiasm that will make change happen.
As a colleague of mine lamented, too bad we can’t do for tuberculosis or Eastern Congo what they’ve done for Kony. Invisible Children might well deserve our scorn, but we’d be smarter to take notes. They are schooling us in comms, mobilization and fundraising. While we try to exploit social media to improve return on investment, IC turned social media into operations itself.
They don’t have any shame, and they don’t have doubts. They don’t have any hang ups about dreaming.
Related to what I said yesterday. I know The Help is loathed in these parts and so some of you may want to read about how activists/ people on the ground worked around the controversial and panned film to spread a message. Nothing’s perfect.