The Atlanta Business Chronicle reports that Neville Isdell, former chairman and CEO of the Coca-Cola Company, is calling for companies to follow a standard of “connected capitalism.” This is when companies connect the bottom line of their businesses with a social conscience. And Isdell has attracted several high-profile executives to his cause.
Neville Isdell is the son of social activists and a trained social worker who once worked against apartheid in South Africa. This year, he will travel to South Africa to a conference organized by CNN and Fortune magazine to meet with other corporate leaders. Isdell says that while capitalism can be a force for good in society, people have grown weary of the corporate greed and mismanagement that plunged the world into a recession. Instead, he proposes a “modernist view” of what makes capitalism work in the first place. After all, as he told the Atlanta Business Chronicle, “[Capitalism] is the best way to take people out of poverty and to grow the world economy.”